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With the emergence of social networking groups and the relative successes they have achieved, there is no doubt that a lot of advantages stand to be gained by the webmaster by maintaining web pages with these social networking groups.
In fact, most newbie webmasters whose websites are still in their infancy may gain more exposure through these sites than they would ordinarily gain on their own websites.
Note that the Google ranking of some of these social networking group sites is quite high and the newbie webmasters may enhance their own ranking by maintaining web pages on these high ranking websites and then linking back to their own web pages or sites.
But that is about where these benefits end.
It should not be taken overboard as some webmasters now tend to do by having the belief that their pages maintained at these social networking groups can be a perfect substitute for their personal or business websites.
The question that will immediately arise is, are you building someone else’s business for them?
From a business man’s point of view, I would think most actions on another’s website should be “a means to an end” and not an end in itself.
While the web pages maintained on Facebook for example may offer exposure, the ultimate benefit to most webmasters therefrom is to attract customers to their own website which is structured as they would wish and where they can now maximize sales.
A long term view should be taken. What happens if the policies of Facebook changes and precludes the webmaster who has invested so much resources therein at the detriment of his own personal or website?
At best therefore, the activities of a webmaster on these social networking groups should be looked at as complimentary and not an effective substitute to the webmasters’ website.
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@ Daniel
Hi,
Big brands like “Coke” unlike small businesses can still afford such luxury in that their websites still remains huge irrespective of the fact that their presence on social media may be more significant.
Thanks for your comment.
good post, i think some huge brands like coke have shifted to spend more money on their social media than their website.
Social Networking sites are now part of our lives. The world has changed by the revolution of networking sites. I find Social Networking sites and Social media are the best way to communicate with more people in few time and that’s fact.
Social networking sites are helpful in many ways, particularly in getting new connections. However, these sites should not replace our personal ones. There is nothing like owning your own site. You are in full control of your data and functionality. Social networking sites may be free but your freedom has certain limitations. It is paramount that you own a personal site that you can call your own creative work.
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I enjoyed the article. Another problem is that the popularity of social media can and does change over time. What might be the right place to be now, may not be in a years time. We have seen the rise and fall of the likes of myspace, friends reunited etc.
Social media is SO important as an additional way of reaching customers and potential customers. No matter what your business, the reaching power of social media grows with every day and though I don’t think it can stand alone, it rounds out your communications platform very well.