Ideas That Make Money Online

Google Keyword Research Tool : How To Use It

is the very foundation of any search engine optimization campaign. Get it right and your SEO campaign stands a reasonable chance of success. Get it wrong and no matter what you do later on, the SEO campaign is already a failure. It is akin to the computer parlance “Garbage in, garbage out”

There are many keyword research tools. Some are FREE tools while others are PAID tools.

Of the FREE keyword research tools, the very prominent are and Wordtracker. Wordtracker also has an upgrade PAID version.

Talking of PAID keyword research tools, one can mention

  • Keyword Spy
  • Keyword Elite
  • SEM Rush
  • Keyword Discovery
  • Wordtracker (Upgrade)
  • Wordze
  • Market Samurai
  • SEONuke

Why do some marketers use PAID keyword research tools?

This is simply because it provides more in-depth results than FREE tools and so, most suitable for highly competitive niches. The marketer is able to come up with long-tail keywords which he would not have unearthed with FREE keyword research tools.

How To Use Google Keyword Research Tool

Perhaps because it is the original/main source of search engine data and because it provides a reasonable volume of varied data useful for keyword research, Google seems to be the favorite FREE tool of many marketers for keyword research.

The following is a step-by-step process of using Google keyword tool for keyword research.

I will illustrate with the “general or seed keyword” for this post : “Keyword research”.

  1. Identify a “general or seed keyword” for your niche or web page as applicable.
  2. Insert this “general or seed keyword” in the Google keyword research tool ( In the box on top, labeled Word or phrase)
  3. Enable(Click) the box alongside the sentence “Only show ideas closely related to my search terms”.

    This will provide very specific keyword terms with the “general or seed keywords” inclusive.

  4. Click on “Advanced Options And Filters”. This will throw up the box containing “Locations and languages”
  5. By “Locations and languages”, click on the country where your target market is (not necessarily where you are located or resident).

    I usually use “United States”

    Follow up by clicking the relevant language in the target market which in my case is “English”

  6. Do not check the box beside “Include specific content” except you intend to include adult ideas.
  7. Select the device you will like to show ideas and statistics for. I always select “desktop and laptop devices”
  8. Filter Keywords. I always select “Local monthly searches”
  9. By default, all categories are represented in the provision of input for the keyword research. This usually is fine by me but you can select specific categories if you so wish. This is found on the extreme left, middle portion of the Google keyword research tool.
  10. Now Click On “Search”
  11. A list of keywords will be generated below, with “competition”, global monthly searches” and “local monthly searches” stated beside each keyword.

    Note that the figures shown by default are for “broad” searches and you need to click on [Exact] under “Match Types” on the left side of the Google keyword research tool and de-select “Broad” to have figures only for “exact searches”.

    This is usually more appropriate for your keyword research as it will show search volume for your specific intended keyword phrase unlike the “broad search” which will include searches for terms including any word within your selected keyword phrase.

Above the headings for the keywords generated, you will find “Sorted by relevance”. You can use this to sort the data generated based on different sort criteria as you wish.

You will also find above, “Columns” which you can use to alter the “headings” you want for the displayed keywords. You can for example choose to exclude “competition” and include “search share”.

When you click on any of the generated keywords, it will take you to the google search results page for that keyword/keyword phrase where you can determine the competition for that keyword phrase.

You now have a list of keywords/keyword phrases to select from, as your long-tail keywords, based on reasonable search volume and minimal competition.

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  1. March 14, 2012    


    Thanks Mark, for your comment.

  2. March 2, 2012    

    When it comes to making money on the internet, proper keyword research is essential to making money & getting excellent results. Many of the top names in Article Marketing swear by the Google Keyword Research Search Tool, since its results come from Google itself.

  3. August 17, 2011    


    Hi Alex,

    Even though i do not make use of any of the PAID tools but rather find Google Adwords Keyword Tool ideal for now, i am aware you can drill down much more to get more long tail keywords than you can with FREE tools. The importance of good keyword research which is the foundation, cannot be over-emphasised.

    I would however think that you need to have started making the big bucks before it may be worthwhile to use these PAID tools as the FREE ones may otherwise suffice.

    Thank you for your comment.

  4. August 17, 2011    

    I am always amazed how many paid keyword research tools there are on the market when the Google Keyword Tool is free and actually uses Google’s own data which the paid ones do not.

  5. June 30, 2011    


    Glad you found it useful.

    Hope to see you around again.

  6. June 29, 2011    

    Hey Dele,
    This is very relevant for some of us who are starting out. Thank you for this useful article.

  7. June 20, 2011    

    @web hosting,

    You are welcome.

  8. June 20, 2011    

    Hi Dele,
    Thanks for providing the valuable information regarding the google keyword research tool and the tips for using it.

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