Pay per click is no doubt a very effective internet marketing technique, if properly deployed. It is particularly effective if the right adwords keyword list is generated and utilized.
I have only indicated Google adwords here but the same principle applies to other pay per click services such as Microsoft advertising and Yahoo search marketing.
Keyword Matching Options
There are basically four keyword matching options under which keywords or keyword phrases are classified.
These basically are:
A lot of internet marketers complain about the strictness of Google in their Google Adwords Marketing program and i must confess i equally felt so too at a time. They were beginning to get on the nerves of many people with their “efficiency” and seemed to be saying they knew it all.
A lot has happened since i too felt that way that has now made me make a complete U-Turn and now proclaim : Google Adwords Marketing Is It!
There is this adage that says (literally interpreting it) – “If you do not visit another person’s father’s farm, you will think your father’s farm is the biggest”
I have now traversed and utilized other pay per click and similar programs and can now safely conclude that none comes near Google Adwords Marketing in totality. Read More
A common misconception about pay per click internet marketing that often arises and in fact determines when many internet marketers will begin pay per click bidding, is the belief that the cost involved is so high and so not advisable at start up of internet marketing.
Such school of thought advise therefore that it is better you utilize other traffic generation techniques first and then pay per click internet marketing, later on in your internet marketing journey.
This article shall reveal why this approach is not necessarily authentic.
What is Pay Per Click Internet Marketing
Pay Per Click Internet Marketing simply refers to an internet marketing strategy or marketing technique whereby you get to advertise your product or service on the search engine result pages of search engines, in advantageous front positions /front pages, at a fee.
Your ad could also appear on the websites and products in the search engine’s network that relates to your chosen keywords.
Factors Determining Positioning Of Your Advert In Pay Per Click Internet Marketing
A good time to commence Pay Per Click Bidding, is relative.
It will depend on when you attain the following, amongst many others:
– Sufficient knowledge about Pay Per Click Bidding such that you don’t burn your fingers
– Enough funds to invest on Pay Per Click BiddingRead More