Right from the outset, let me clarify that the emphasis in this article is on the practical programs which have an in operation and not theoretical or academic courses.

Having said the above, identifying a good online marketing training program is very important as this synchronize the with the various advertising options open to the and can make or mar the .

The following are the characteristics of a good online marketing training program.

1) Good training.

One of the key characteristics of a good online marketing training program is the possession of good training by industry standards. This is necessary to teach the operators of the marketing program how to utilize the online marketing training program’s internet marketing system to its full potential.

It is also necessary to teach the trainees of the program, various internet marketing stategies to its optimum.

2) Responsive Support.

Another of the key characteristics of a good online marketing training program is responsive support. The marketing program must have in place a support system which is not dependent on the free mail system. Though it may occasionally utilize the free mail system such as yahoo, gmail etc, its private support system must be efficient and responsive such that members correspondence can be attended to in a timely manner and without the fear of not receiving correspondence.

3) Organised Support Forum.

One of the key characteristics of a good online marketing training program is the possession of an organized forum. This is necessary for cross-fertilization of ideas and is a good means for further education on the operation/activities of the online marketing training program.

4) Documentation of Training programme.

Yet another of the characteristics of a good online marketing training program is adequate documentation of the training programme. It is not sufficient for there to be a training programme in place but this must further be documented in an e-manual which is available to the trainees of the online marketing training program for constant review and consultation.

5) Evidence of success of the online marketing training program.


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This is one of the characteristics of a good online marketing training program. This evidence can come in the form of past successful trainees and users of the internet marketing system of the online marketing training program who may even intermingle with current trainees and users of the internet marketing system, in the Support Forum.

6) Solid Homebased Business Opportunities.

The online marketing training program must aim at marketing solid homebased business opportunities for it to possess one of the characteristics of a good online marketing training program. These must be proven homebased business opportunities with identifiable products/services to offer. These homebased business opportunities must also not be too few to enable and diversification whilst it must not contain too many money-making business opportunities such that it makes the trainee to loose focus. An ideal number of homebased business opportunities is about five(5).

7) Ability to incorporate a few of your own personal .

There must be the possibility of inclusion of your own personal money making business opportunities that you are interested in marketing with the training program’s, for it to possess one of the characteristics of a good online marketing training program.

8 )Accompanying website must be alterable by the operator of the online marketing training program.

A number of online marketing training programs provide their members with websites that cannot be altered by them. This is highly restrictive and an alterable website is thus amongst the characteristics of a good online marketing training program.

9) Must have a large membership.

This is one of the characteristics of a good online marketing training program as it enables a gauging of the followership the program commands. This can probably be gauged through forum participation as many forums for example are virtually empty.

10) Must be cost effective. It makes no sense to keep spending more than is generated on a continuos basis.

11) Earn while you learn. The trainee must be able to earn while learning as a boost to his morale and finances which further motivates his interest in the online marketing training program.

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