To a large extent, there is a similarity between the services provided by and () sites. They both feature adverts of clients/advertisers and get customers to click on/view these adverts.

The main difference however is that while with a Paid-To-Click (PTC) site, those who advertise are not in the main those who click on the adverts, with a traffic exchange, it is or is meant to be that those who advertise are also those who click on/view the adverts (of others).

Over time, traffic exchanges have evolved from the traditional manner of simply exchanging adverts by advertisers to offering various forms of incentives to view adverts. This has narrowed the differences between Traffic Exchanges and Paid-To-Click (PTC) sites.

You now have traffic exchanges like EasyHits4U offering $0.0003 per click/view of advert. Many others have followed suit. This has led to a number of entrants into the industry who are purely interested in clicking for pay and not really to view adverts.

The matter is not helped by the difficulty in getting effective results from adverts featured in these traffic exchanges, as some traditional marketers/advertisers have also as a result joined the bandwagon of now purely clicking for pay.

Confirming that this has become a real problem to traffic exchanges, you now see many traffic exchanges inserting a proviso that you must have a site registered and set for rotation before you are allowed to proceed and click adverts. In fact many now stipulate as high as 50% of your credits to be auto-assigned to your registered adverts.

Given this convergence in the roles of the Paid-To-Click (PTC) sites and the Traffic Exchanges, are many Traffic Exchanges not at the risk of extinction?

This is more so, given that Paid-To-Click (PTC) sites are known to offer relatively mouth-watering amounts to click and get paid. These Paid To-Click (PTC) sites offer between $0.001 to $0.02 per click of an advert. Some have even now begun to exceed the upper limit.

The eventual outcome (extinction of many traffic exchanges or not) may however be determined by the perception of advertisers.

Do advertisers believe that those who click at Paid-To-Click (PTC) sites really have purchasing power and are indeed committed to making actual purchases or do they believe they are merely clicking for pay? If the perception is that they are merely clicking for pay, then where are the Paid-To-Click (PTC) sites getting their advertising patronage from?

Another thing to consider is whether those who purely click for pay at the are in the majority when compared to advertisers who have also joined the habit of clicking for pay.

This is relevant because if an advertiser who clicks for pay with a view to eventually using the proceeds to advertise his site considers that unlike in a traffic exchange, he will have to pay for his adverts, he will discount the proceeds he receives from clicking for pay by the amount he now has to pay to advertise his site and eventually realize that the amount received is not mouth-watering after all.

If he also comes to the realization of the amount of time he has to spend to make any significant income from these Paid-To-Click (PTC) sites relative to the opportunity cost of his time, he may jettison these PTC sites eventually.

Only time will tell which of the two will eventually outplay the other and we will keep watching.

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