In starting up your own business, the importance of the “Matching, “Cashflow” and “Profitability” concepts from the accounting point of view, cannot be over-emphasized.

Probably because I am a professional (Chartered Accountant) versed in that field, I notice a rampant non-adherence in home based web business to this accounting concept, “Matching”. There is also a thorough lack of understanding of the meaning of Cashflow and Profitability all of which ultimately are major reasons why small businesses fail.Read More