You first have to determine the approach you decide to adopt to generate web site traffic, with each approach having its cost and benefit.
It is a trade off between either spending some money to get fast result or spending nothing or very little to get results at a slower pace, all other factors(variables) like time available to devote, held constant.
In starting up your own business, the importance of the “Matching, “Cashflow” and “Profitability” concepts from the accounting point of view, cannot be over-emphasized.
Probably because I am a professional (Chartered Accountant) versed in that field, I notice a rampant non-adherence in home based web business to this accounting concept, “Matching”. There is also a thorough lack of understanding of the meaning of Cashflow and Profitability all of which ultimately are major reasons why small businesses fail.Read More
Internet Marketing for small business primarily consists of the following:
Marketing Online of :
a) One’s product or service, developed from scratch. This for example can be in the form of software, downloadable e-books or even other physical products
Developing one’s product/service from scratch is quite demanding both in terms of finance and time and is quite
risky and more or less the preserve of highly capitalised companies.