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I often read statements like “I get massive traffic to my website yet I make no sales or very little sales”.

In short, the website conversion rate is poor.

Some out-rightly boast of the size of their mailing list but really have nothing or little to show for it by way of sales. Meanwhile, a lot of resources would have been wasted on getting this massive mailing list, to no effect.

A massive mailing list without sales is effectively a fiasco!Read More