A recurring area of confusion to many internet marketers is, utilization of keyword matching options.
Why use “exact” keyword terms to judge your competition for ranking purposes in the search engine result pages (SERPs) when the search engine user will type in your keywords as a “broad” term i.e. without quotes and results will be presented as such?
The answer simply lies in Read More
We all know that Google is a search giant and can imagine the large number of search customers it would have. Nevertheless, i feel a customer of any of a company’s services deserve to have a fairly reliable channel of communication with the company in case of complaints.
This does not seem to be the case with Google for its search customers in view of the answer given by Matt Cutts, a Google engineer who often acts as “official” Google spokesman on many issues.
Listen to Matt Cutts on this issue.
It is a known fact that search engine optimization (SEO) is about the most effective, enduring and eventually cheapest means of getting targeted website traffic to any website, hence rampant seo scam should come as no surprise.
Every webmaster is however advised to be on red alert whenever he sees the tell tale signs of seo scam as the implication of doing otherwise may be as devastating as “sand boxing” or even total elimination from google search engine result pages (SERPs) where Google detects any violation of its webmaster guidelines in the course of such seo activities and in respect of which the webmaster becomes answerable for the actions of his agent.
What Really Is Search Engine Optimization (SEO)
In very simple terms search engine optimization (seo) is all the steps taken by a webmaster either directly or through his agents to get his webpage(s) positioned at the top (as highly as possible) on the search engine results pages (SERPs)
Ordinarily, if every webmaster was to be carrying out his own seo, it is unlikely that webmasters will be susceptible to seo scams. But we know that for various reasons ranging from lack of time to inexperience in that respect, this is not always practicable. Along with this limitation comes the dreaded seo scam.
To get traffic to your site, it is acknowledged that search engine optimization (SEO) remains about the most enduring and ultimately cheapest means of achieving this. Search engine optimization primarily consists of two components : on-page and off-page optimization. Arguably, off-page optimization constitutes about 70% of SEO and this primarily consists of all actions you take to generate backlinks pointing to your website.
It is natural that you will want to measure the result of your actions in this direction to determine to what extent you are achieving your objective of getting backlinks pointed at your various site pages/keywords.
How do you do this? By learning how to check keyword ranking in the search engines.