It is quite common to hear the complaint “I am ranking high for my targeted keyword but yet i am not making any sales or very low sales”
There can be a lot of reasons why this is so and some are analyzed below.Read More
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In picking targeted keywords to use for various purposes such as in articles, on blog posts, in sales copies etc i have noticed that most people only take the search volume and competing websites (absolute number) into consideration in deciding whether to rank for these keywords or not.
Let me quickly digress and draw your attention to this important and useful information. You will notice i have not included pay per click amongst the purposes listed above.
This is because in this case, in a sense, amongst the two factors listed above, only search volume is important in determining targeted keywords since as long as you are willing to pay the required PPC price to rank at the top, your site will get the desired customers to view it.
On the other hand, competing websites (absolute number) is important to consider even for pay per click (ppc) since anyone who is rational will wish to pay the minimum amount to rank highest, which will be enhanced by identifying the relatively uncompetitive keyword phrases which will command relatively lower ppc prices to rank highest.
Now away from the digression. While these two factors: search volume and competing websites (absolute number) are important in determining targeted keywords, they are not sufficient as the only factors to take into consideration.
In this article, i will identify two more factors that are of utmost importance in determining keywords to rank for.Read More