If you perused my article on top search engine placement, you will have realized that it is quite important to lay emphasis on achieving top search engine placement for your own website content rather than your content on others’.
The emphasis in this article is to identify how you can literally “have your cake and eat it” by having your content placed on these Web 2.0 properties and other high ranking websites/article directories, gain the advantages resulting therefrom and still get your own website content to attain top search engine placement.
- Place content you intend to syndicate, first on your website or blog.
This ensures that you are identified as the authority for such content and in case of duplication being identified, that content on your website or blog will be given preference.
- Insist on having a link back from the other website directly to the same article on your own website.
If you were submitting articles for example, for most article directories, you can insert at least two links in your resource box. It is a wise approach to ensure one links back to that same article on your website, while the other link can now be directed to either your home page or any other inner page you find relevant.
Let us read what Google has to say on this
Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.
- Another approach to achieving the same objective, though more impractical is to ask webmasters who use your content to use the no-index meta tag.
Again, let us hear what Google has to say on this
You can also ask those who use your syndicated material to use the no-index meta tag to prevent search engines from indexing their version of the content.
- While for short term gains you may backlink to your content on other websites, the bulk of your effort should be at backlinking to your content on your own site if you are not to be short sighted.
- Do a linkwheel for as much as possible of your website content that you have equally placed on other websites.
You can for example link the same or similar article on each of the other websites to each other, starting from your website. If you have the opportunity of another link, you can now have this pointing back from each of the other websites to the same content on your own website.
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